iPhone and Smartphone Photos Are Great for Your Banners

Just a few years ago, we had cell phones, digital cameras and music players. Now we have “devices,” which combine separate functions into one.

Usually this means a smartphone such as the iPhone from Apple or one running Google’s Android operating system. This can also mean a tablet such as an iPad.

The functionality of devices, particularly smartphones, has improved so much that a single unit can replace dedicated pieces of equipment. This wasn’t always the case. Initially, what we gained in convenience we usually paid for in capability.

For example, your cell phone camera was OK in a pinch, but for decent photos, you still needed a digital camera. Now, many people have ditched their digital camera because the photos from their IPhone are so good.

If you need photos for a banner and you have a smartphone that’s not too old, you’re in luck. The photos you get from an iPhone or other smartphone will work fine for a banner , window sign or photo-to-canvas . This means you don’t need to hire a professional photographer, which will save you time and money.

Generally, for the iPhone, this includes the 3gs, 4 and 4s models. For Android phones, this will mean a device that’s not too old and has a camera with a resolution of 3 megapixels of greater.

Wikepedia has a useful chart comparing smartphones , including iPhone, Android and other operating systems. You can refer to this chart to check the specs on your smartphone camera. But in general, if your smartphone camera’s capacity is 3 megapixels or greater, you’ll be fine.

Tablets – Wait and See

Tablet computers are an emerging category. The iPad is the most popular tablet, with almost 80 percent of the market. At the 2011 Consumer Electronics Show back in January, more than 80 models were exhibited, and you’ll see many of these go to market in the next few months.

But right now, In terms of a usable camera for quality photos, tablets are a wait and see.

The first-generation iPad does not contain a camera. The iPad 2 has two cameras, but they are mainly designed for Apple’s FaceTime video chat application and have a resolution of less than 1 megapixel. Because of this resolution, pictures taken on an iPad 2 will likely not work for a banner. (There have been a lot of complaints online about the iPad 2 because the iPhone camera is so highly regarded, and consumers expected the iPad camera to be comparable.)

It remains to be seen how many of these new tablets will contain a camera and what their capabilities are. New tablets from Amazon (Kindle Fire) and Barnes & Noble (Nook Tablet), do not have cameras, according to an article on CNET.com.

Technical or Artistic?

Keep in mind that this article is about the technical capabilities of your smartphone. This is separate from the artistic nature of photography. There will be times when using a professional photographer is essential, because you’ll need an artistic eye for such aspects as photo composition and lighting.

However, there’s no reason you shouldn’t take advantage of your smartphone to take photos that will be perfectly fine for your uses. The iPhone, in particular, takes outstanding photos.

Two suggestions:

  • Pictures of your customers using your product or service for a banner expressing customer appreciation.
  • A picture of your staff to convey holiday greetings.
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Four Items to Check Before Submitting Your Banner

If you’re submitting a banner that Half Price Banners will print, here are four items to check. We often see minor mistakes in each of these areas that lead to delays in printing or a cause a banner to be reprinted.

We’ll try to catch problems before printing if possible, but the ultimate responsibility of a submitted banner is with the customer.

  1. Check the spelling. Make sure all the words are spelled correctly. Because there are only a few words on a banner, it’s helpful to check the words in reverse order. That way, you’re looking at each word instead of the entire phrase.
  1. Make sure the size of the banner in your file is the same as the one you’re ordering. For a list of available dimensions, click on Order Banners from the home page, then the Start button on the right side of the page. The pull-down menu will list all the available sizes.
  1. Make sure your file is in an acceptable format. For preferred and acceptable file formats, go to the Art Specs page. Generally jpgs, EPS (encapsulated post script) files or PDFs (portable document format) are best, but there are other formats that will work.
  1. Select the correct quantity. The default is 1, but you can increase the quantity by typing in the box.

Finally, check your proof. We will not print with you reviewing a proof and approving it. Look at it forwards and backwards, and have someone else do it too.

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Window Signs Offer Flexibility in Your Retail Environment

Half Prices Banners is excited to announce a new product that gives you unlimited flexibility in promoting your retail business: window signs.

This is an important addition to our product line. Your business signs need to work together. Half Price Banners’ product line can give you the right mix of business signs essential for retail success.

For example, think of your entire retail operation and how business signs can draw your customers in. Feather flags can be used to promote your business next to the roadway or beside the sidewalk. Closer in, banners convey a message overhead. Finally, window signs reinforce your message as your customers walk through the door.

For a retail operation, a mix of business signs is essential to promote your business and attract customers.

Window Signs Features

Our window signs are made with perforated vinyl film, which is stronger than regular vinyl. Your image and message are printed on the front side. You position window signs on the inside of your glass, with the artwork and message facing out.

For the back side, perforated or solid black is available. The perforated back allows you to see through the image.

Before ordering, you should check your local ordinances to see what’s allowed. A solid black back may be prohibited, leaving a perforated back your only option.

Because retail means being flexible, window signs come with removable tape. Although its adhesive is not unlimited, you can reposition your banner two-to-three times as needed.

Most importantly, window signs can be printed in almost any dimension, giving you the ultimate in flexibility. You can specify any width up to 52 inches, and the length is unlimited.

As with our other business signs, pricing for window signs is inclusive. There are no additional charges for a:

For additional information, go to our window signs section on our web site. If you plan to submit print-ready artwork, our Art Specs page contains important information.

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