iPhone and Smartphone Photos Are Great for Your Banners

Just a few years ago, we had cell phones, digital cameras and music players. Now we have “devices,” which combine separate functions into one.

Usually this means a smartphone such as the iPhone from Apple or one running Google’s Android operating system. This can also mean a tablet such as an iPad.

The functionality of devices, particularly smartphones, has improved so much that a single unit can replace dedicated pieces of equipment. This wasn’t always the case. Initially, what we gained in convenience we usually paid for in capability.

For example, your cell phone camera was OK in a pinch, but for decent photos, you still needed a digital camera. Now, many people have ditched their digital camera because the photos from their IPhone are so good.

If you need photos for a banner and you have a smartphone that’s not too old, you’re in luck. The photos you get from an iPhone or other smartphone will work fine for a banner , window sign or photo-to-canvas . This means you don’t need to hire a professional photographer, which will save you time and money.

Generally, for the iPhone, this includes the 3gs, 4 and 4s models. For Android phones, this will mean a device that’s not too old and has a camera with a resolution of 3 megapixels of greater.

Wikepedia has a useful chart comparing smartphones , including iPhone, Android and other operating systems. You can refer to this chart to check the specs on your smartphone camera. But in general, if your smartphone camera’s capacity is 3 megapixels or greater, you’ll be fine.

Tablets – Wait and See

Tablet computers are an emerging category. The iPad is the most popular tablet, with almost 80 percent of the market. At the 2011 Consumer Electronics Show back in January, more than 80 models were exhibited, and you’ll see many of these go to market in the next few months.

But right now, In terms of a usable camera for quality photos, tablets are a wait and see.

The first-generation iPad does not contain a camera. The iPad 2 has two cameras, but they are mainly designed for Apple’s FaceTime video chat application and have a resolution of less than 1 megapixel. Because of this resolution, pictures taken on an iPad 2 will likely not work for a banner. (There have been a lot of complaints online about the iPad 2 because the iPhone camera is so highly regarded, and consumers expected the iPad camera to be comparable.)

It remains to be seen how many of these new tablets will contain a camera and what their capabilities are. New tablets from Amazon (Kindle Fire) and Barnes & Noble (Nook Tablet), do not have cameras, according to an article on CNET.com.

Technical or Artistic?

Keep in mind that this article is about the technical capabilities of your smartphone. This is separate from the artistic nature of photography. There will be times when using a professional photographer is essential, because you’ll need an artistic eye for such aspects as photo composition and lighting.

However, there’s no reason you shouldn’t take advantage of your smartphone to take photos that will be perfectly fine for your uses. The iPhone, in particular, takes outstanding photos.

Two suggestions:

  • Pictures of your customers using your product or service for a banner expressing customer appreciation.
  • A picture of your staff to convey holiday greetings.
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Four Items to Check Before Submitting Your Banner

If you’re submitting a banner that Half Price Banners will print, here are four items to check. We often see minor mistakes in each of these areas that lead to delays in printing or a cause a banner to be reprinted.

We’ll try to catch problems before printing if possible, but the ultimate responsibility of a submitted banner is with the customer.

  1. Check the spelling. Make sure all the words are spelled correctly. Because there are only a few words on a banner, it’s helpful to check the words in reverse order. That way, you’re looking at each word instead of the entire phrase.
  1. Make sure the size of the banner in your file is the same as the one you’re ordering. For a list of available dimensions, click on Order Banners from the home page, then the Start button on the right side of the page. The pull-down menu will list all the available sizes.
  1. Make sure your file is in an acceptable format. For preferred and acceptable file formats, go to the Art Specs page. Generally jpgs, EPS (encapsulated post script) files or PDFs (portable document format) are best, but there are other formats that will work.
  1. Select the correct quantity. The default is 1, but you can increase the quantity by typing in the box.

Finally, check your proof. We will not print with you reviewing a proof and approving it. Look at it forwards and backwards, and have someone else do it too.

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Banner Pricing

With some companies, banner pricing can be complicated. Some companies make you pay more for standard finishing like hem and grommets.

But with Half Price Banners, we believe banner pricing should be simple. You pay for the banner and the shipping — and that’s where the fees end. We don’t charge extra for our free design service; hem, grommets, and UV-resistant inks are standard. You never have to worry about an upcharge later, or about not getting what you thought you ordered.

A great way to compare banner pricing is to check the price per square foot. Half Price Banners makes it easy. You just take the price of the banner and divide by the size. For example: a regular-price 3×8 full color banner is $96. If you take 96 and divide by 3 divided by 8, you will come up with 4, which means that banner is $4 per square foot. (We run sales quite often so if you see something different, that’s good news for you, not a mistake!) If you call around town, you are likely to find that common sign shops like FedEx Office or Sign-A-Rama often charge $8 per square foot or more. If you take that $8 and multiply by your 3×8 size, you get $192. That’s a big difference! If you find out that the other company doesn’t include hem or grommets, make sure to add those into the total cost before you divide by the size of the banner so you get a true per-square-foot price.

Wherever you go, banners are usually sized in feet, so even if the banner company doesn’t provide the price per square foot, now you can calculate it yourself and save yourself some money!

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